Frequently asked questions

AQURA is a personal brand architect for professionals reinventing themselves, repositioning their careers or building authority in a new space.

We audit how the world's biggest AI engines, ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, describe you, your work, and your category, then we give you a tailored, multi-month strategy to close the gap between what AI says about you today and what you actually want it to say.

Short version: when your buyers, hires, journalists, and investors ask AI about you (and they already are), we make sure AI answers accurately and puts you in the right rooms with the right sentiment.

You get both, and the strategy is the bigger half.

The audit is your baseline: exactly what each AI engine says about you today, against your positioning.

The strategy is a multi-month playbook tailored to your goals, voice, bandwidth, and personality. It tells you exactly what to stop doing, what to start doing, and where to publish to shift how AI represents you. Not a 60-page report you'll never read but a focused plan you can start executing the same week.

ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Together these cover roughly 95% of the AI-search activity your buyers, hires, and investors are doing today.

In your audit and strategy dashboard you'll have access to the benchmark we took and analysed. That is your starting point so you can track progress over time. Our signature benchmark strategy and audit can then be re-run at different points in time as part of our monthly concierge service. Provided that you are actively working on your strategy, with or without our concierge support, you should see organic results from your web traffic trackers.

No. In your strategy conversation, we help you establish a benchmark so you can track progress over time. If you want, our signature benchmark strategy and audit can also be re-run later as part of our monthly concierge service, but you do not need to pay again just to understand whether your positioning is improving.

Yes and and that's exactly why we don't rely on a single check.

Our methodology uses multiple frameworks to neutralize personalisation, including incognito sessions, account-state variations, semantic query expansion, and cross-engine comparison. You can also run checks yourself in incognito mode to validate.

Honest reality: your manual check is interpreted by you, subjectively. Our tool is anchored on a tested methodology and includes personality-trait science to interpret the results consistently. Both work. Ours is more rigorous.

We'll save you a few minutes: Aqura is not for you if:

• You run a business with $500K+ in annual marketing budget (you need an enterprise GEO partner with dedicated resourcing, not us)
• You haven't yet defined a niche or earning offer (Aqura amplify clarity on positioning but does't advice on business decisions)
• You're looking for traditional SEO services (this isn't SEO, the mechanics are different)

Yes. Try it out on our home page, or contact us for running a sample query so you can see what AI currently says about you and what's missing. Most people are surprised. Some are horrified. Either way, you'll know exactly where you stand before deciding.

A precise, month-by-month playbook. It includes:

• What content to create (and what to stop creating)
• Where to publish for maximum AI pickup
• How to structure your existing digital assets (titles, alt text, schemas, bios) so AI can read you properly
• A 3-6 months execution sequence with key priorities

Roughly 15–20 pages, built to be scanned and acted on.

• Onboarding: ~20 minutes, done at your own pace
• Booking call: 30 minutes to confirm scope and dig into your goals
• Audit + strategy production: 5–7 days from the end of your call

From sign-up to having your full audit + strategy in hand: roughly 7–10 days.

For people who want hands-on help executing rather than DIY-ing:

• We optimize your owned digital assets (website, social, bios, schemas) for AI pickup
• Monthly visibility snapshot reports as AI engines evolve
• Strategy adjustments as your business shifts (new offers, new focus, new audiences)
• Priority access for new content reviews and quick questions

Pricing starts at $495 USD/month. Cancel anytime. Available only to customers who've completed the audit, because we can't drive a strategy we haven't built with you.

A bit, but not as much as you'd think.

AI engines fan out a single query into 10–50 semantically similar variations behind the scenes, so small wording tweaks don't usually move the needle. What does move the needle is the difference between:

• Branded queries ("Who is [your name]?" / "Why work with [your name]?"): what we fix first
• Unbranded queries ("Best change management speakers in Australia"): a much bigger game we recommend for businesses with $500K+ marketing budgets

If AI can't accurately describe you when someone uses your name, there's zero chance of winning the bigger unbranded queries. We build from branded outward.

They are and they will, but that doesn't mean that some fundamental pillars will not hold.

GEO (Generative Engine Optimization) rewards content freshness so what works in March may shift by July. That's why we offer the optional monthly concierge for people who want us to keep their strategy current. While fundamental pillars are likely to hold strongly, if you go DIY after the audit, plan to revisit the playbook every 6–12 months as the engines evolve.

We won't release a strategy we can't stand behind. If after your onboarding call we don't believe Aqura can move the needle for you, we won't take payment, and we'll point you toward what actually will help.

If you've paid, completed the audit, and genuinely don't get value, talk to us. We'll either rebuild the strategy at no cost or refund the difference. We're a small team and we'd rather lose a sale than burn a relationship.