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Privacy Policy

Last updated: 22 May 2026

AQURA ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or use our services.

1. Data Controller

The data controller responsible for your personal data is AQURA. For any privacy-related enquiries, please contact us at privacy@aqurastudio.com.

2. Information We Collect

We may collect the following types of personal information: • Contact information (name, email address, phone number) when you reach out to us via our contact form or email • Usage data (IP address, browser type, pages visited, time spent) collected automatically through cookies and similar technologies • Professional information you voluntarily provide during consultations • Self-diagnostic inputs you voluntarily submit through our "Ask AI about you" tool (such as the name, pronoun, niche, category or country you enter to generate a query), captured as a custom analytics event when you click one of the AI engine buttons

3. How We Use Your Information

We use your personal data to: • Respond to your enquiries and provide our services • Improve our website and user experience • Send relevant communications (only with your consent) • Understand which audiences and topics are most interested in our services, so we can focus our work and communications • Improve how we serve current and prospective clients (for example, sharpening service descriptions, designing better diagnostics, prioritising the audiences who reach out) • Comply with legal obligations, and use the data in any other way expressly permitted or required by applicable law

4. Cookies

Our website uses essential cookies to ensure proper functionality. We may also use analytics cookies to understand how visitors interact with our site. Where you voluntarily enter text into interactive tools on our site (such as the "Ask AI about you" diagnostic), that text is also sent to our analytics service as a custom event when you choose to submit it to an external AI engine. You can manage your cookie preferences through your browser settings.

5. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR): • Right to access — request a copy of your personal data • Right to rectification — request correction of inaccurate data • Right to erasure — request deletion of your personal data • Right to restrict processing — request limitation of how we use your data • Right to data portability — receive your data in a structured, machine-readable format • Right to object — object to processing based on legitimate interests To exercise any of these rights, contact us at privacy@aqurastudio.com.

6. Australian Privacy Principles (APP)

If you are located in Australia, we handle your personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). This includes: • Collecting only information that is reasonably necessary for our functions • Taking reasonable steps to ensure data quality and security • Providing access to and correction of your personal information upon request • Not disclosing personal information for direct marketing without consent

7. Data Sharing and Transfers

We do not sell your personal data. We may share information with trusted service providers who assist in operating our website and delivering services, subject to appropriate data protection agreements. International data transfers are conducted with appropriate safeguards in place.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

11. Contact Us

For any questions about this Privacy Policy or your personal data, please contact us at privacy@aqurastudio.com.